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The Importance & the Profit of Intercultural Awareness & Business Communication for those that want to “BE GLOBAL” – Insights into culture and communication

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The Importance & the Profit of Intercultural Awareness & Business Communication for those that want to “BE GLOBAL” – Insights into culture and communication

May 28
16:00 2020
The Importance & the Profit of Intercultural Awareness & Business Communication for those that want to "BE GLOBAL" - Insights into culture and communication

Felix Dorendorf’s newest book
Felix Dorendorf’s newest book “The Importance & the Profit of Intercultural Awareness & Business Communication for those that want to BE GLOBAL” is a must-read for everyone interested in international businesses.

This book focuses on the topic of culture and communication in international businesses. The author uses selected cultures and global companies as representative case studies for various behavioural and communicative approaches and its benefits and profits. The book is divided into three interrelated chapters. In the first chapter, readers are introduced to the basic terminology to create a general understanding of the topic. The second chapter is all about the two cultures the author considers to be of vital importance for the global economy. The final and longest chapter talks abou three companies that have already successfully gone global.

The book “The Importance & the Profit of Intercultural Awareness & Business Communication for those that want to BE GLOBAL” by Felix Dorendorf is written in English, but also helps readers by translating important vocabulary into Spanish, German, Russian and Chinese. This makes understanding certain business-related topics easier for non-native speakers of the English language. The book uses the examples of global players like Airbus SE, Daimler AG and LucaNet AG which helps to make the content relevant.

“The Importance & the Profit of Intercultural Awareness & Business Communication for those that want to BE GLOBAL” by Felix Dorendorf is now available from tredition or can be ordered through retail using ISBN 978-3-7497-9752-3. tredition assists young and unknown authors with publishing their own books, but also cooperates with publishers and publishing houses. tredition publishes books in print and digital formats, distributes locally and online, and actively markets all titles.

For more information on this title, click here: https://tredition.de

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