Promotional SMS with Plexins: Everything Needs to Know

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Promotional SMS with Plexins: Everything Needs to Know

May 23
18:28 2023

What Is Promotional SMS?

Promotional SMS messages are marketing text messages sent to customers with the goal of promoting a product, service, or brand. Unlike transactional SMS, which is triggered by an action, such as a confirmation message after an order has been placed, promotional SMS is initiated by the business itself.

These messages can take many forms – from discount codes and special offers to new product announcements and event invitations. The key goal here is to engage with the audience in a way that feels personal and relevant to them.

One important thing to note is that promotional SMS messaging must comply with regulations set forth by governing bodies such as the Telephone Consumer Protection Act (TCPA). This means businesses must have prior consent from their customers before sending these types of messages.

Promotional SMS messaging can be a highly effective tool for businesses looking to connect with their audience on a more personal level. By providing value through exclusive deals or exciting announcements, build strong relationships with customers while driving sales at the same time.

Things to Consider When Writing a Promotional SMS?

When it comes to writing promotional SMS messages, there are a few things should keep in mind. First and foremost, always make sure that message is relevant to the recipient. This means targeting audiences based on their interests or previous interactions with the brand.

Secondly, be concise and clear in messaging. Promotional SMS messages have a character limit of 160 characters, so it’s important to get straight to the point and avoid any unnecessary fluff.

Thirdly, use a clear call-to-action (CTA) that encourages recipients to take action. This could be anything from visiting a website or making a purchase to simply replying with “YES” if they’re interested.

Fourthly, consider the timing of the message. Sending promotional SMS messages at inappropriate times can result in irritation for the recipient and harm their relationship with them.

Ensure that comply with all regulations regarding promotional SMS messaging, such as providing an opt-out option for recipients who no longer wish to receive messages. By keeping these considerations in mind when writing promotional SMS messages, create effective campaigns that engage and convert the audience into loyal customers.

About Plexins

Plexins, the free SMS and email marketing platform built for Shopify brands. All features are free, including the lowest SMS and email price, global SMS sending, and service in 210+ countries. Plexins is committed to helping Shopify brands grow their businesses by providing the most affordable and easy-to-use marketing tools available. With Plexins, businesses can send unlimited texts and emails to customers worldwide at low cost.

Media Contact
Company Name: Plexins
Email: Send Email
Country: United States

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